Brand History

1973 Mars family direct Dr. David Ford of Pedigree Petfoods to develop a superior fish food made from 100% fresh ingredients to expand their pet nutrition range. Brief was extended to include aquatic treatments.
1975 Aquarian® brand launched into independent aquatic trade in July: 8 varieties of flaked fish food across 14 SKUs, and 7 treatments. Rapidly became No 1 Fish Food in the UK.
- Launched into Grocery trade in September 1975.
- Aquarian® Advisory Service launched simultaneously to provide expert advice to fishkeepers and support expert groups and societies.
- 1978 Aquarian® launched in USA and Europe along with branches of AAS.
1985 Atlantis® equipment range launched to complement food & treatments
1987 Relaunch of Aquarian® remedies with a numbered system, 1-10.
1988 Launch of reduced range of equipment under Aquarian® brand
1995 Decision to discontinue equipment and focus on expertise in nutrition
1996 Relaunch of Aquarian® foods with new packaging and varieties
2000 New (current) branding and "Care for Life" logo launched
2003 Aquarian® joins new Mars Global Fishcare group portfolio